I reached an interesting link at the Organic Consumers Assoc website.

source: http://www.organicconsumers.org/articles/article_4607.cfm

As I understand it around 98% of world wide vitamins and minerals supplements are manufactured by 1 to 3 companies.

In the US and Canada most are actually synthetic chemical concoctions that contain coal tar, preservatives, artificial colorings, and a vast range of other potentially harmful additives. (I read, laws are that all synthetic chemicals must be tested on animals !? if so they are not vegan)

So what the Organic community is trying to do is to influence and build awareness and asking for 'truth in labeling', to enable consumers to distinguish between those vitamins and supplements that are truly natural and organic (certified organic is best as it is audited). I think this is a great and wonderful idea.